Impacts and analysis

To get the top analysis marks you should be able to show impact on a business. As was mentioned in an earlier resource, dont fall into the trap of better or worse profit and revenue. Actually think about different functional areas. Analytical consequences

Impact on marketing

• demand
• sales volume
• sales value
• market share 
• brand loyalty
• competative advantage
• marketing budgets
• price elasticity
• product life cycle
• the need for new product development
• effectiveness of pricing strategys
• porters five forces - buyer power - supplier power
• acheivement on marketing objectives
• effectiveness on a firms marketing strategy
• customer retention

impact on human resources

• labour productivity
• employee cost as a percentage of turnover
• labour cost per unit
• employee engagement - hackman and oldman
• trade union
• motivation
• employee retention
• labour turnover
• organisational design
• centralisation vs decentralisation
• need for training
• pay methods

Impact on operations

• unit cost
• quality
• spead of…