Market Structure's

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  • Market Structure's
    • Monopolies
      • A monopoly is a system where a market is dominated by one individual business, introducing barriers to entry preventing new businesses entering the market
      • Legally, a monopoly needs 25% control of the market in order to be considered a monopoly
      • Monopolies are good for individual businesses because it allows the business to charge a higher price, as nobody else is able to present a cheap substitute
    • Oligopolies
      • An Oligopolistic market structure is a system in which a few big businesses have control over the entire market, with barriers to entry to prevent others from entering the market
      • Branding is the main reason for the creation and retention of support for an oligopolisitc market, as people develop brand loyalty in markets
      • The high barriers to entry are great for the businesses as it allows them to get a larger share of profit, whilst having more market share.
    • Monopolistic competition
      • In this system, many small businesses compete in a largely competitive market. They differentiate their products to sell them
      • As such, it often means that the barriers to entry are low, and the businesses are the price setters
    • Perfect Competition
      • This system is largely similar to monopolistic competition. Again, there are many small businesses in a large competitive market.
      • However, in this market, the businesses are selling homogeneous products, meaning they have to find different ways to sell them. Again barriers to entry are low and businesses are price setters
  • Monopolistic competition
    • In this system, many small businesses compete in a largely competitive market. They differentiate their products to sell them
    • As such, it often means that the barriers to entry are low, and the businesses are the price setters

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