Business MArketing

What is Marketing? 

What is Market Research? Explain by giving two examples

What are the two types of Market research? What are the differences between them?

Give examples of the methods in which you can perform the research

Bella wants to start a business on her own food company. Carry out a market map to find what products are missing in the market. Then give the advantages and disadvantages of the two types of research

What are the 4 types of Marketing Mix/ What are the four subheadings under Marketing Mix. Name, description and excample

Elizabeth has started a company, give her options for 'place' and explain some advantages and disadvantages of having a shop on the high street

Write down 3 pros and cons of supplying more than one type of product and service to your customers

Suggest two ways in which the following businesses can adapt/change their product 

1. A gardening Service
2. Beauty Salon
3. Chinese Restaurant
4. News Agent
5. Clothing Boutique

3. Choose a small business in your area and explain how they can alter change 1 product or service to appeal to different customers

4. How can you change/alter your product of your business to attract different customers 

When deciding on a price the business will consider? 

Price is determined by --------- and --------

Express the two possible hypothesis that are made considering price and demand 

What is it? 

Give 5 examples of promotion, what are they, pros and cons, examples and target market