Loftus and Zanni (1975) Description

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  • Created by: Jennypix
  • Created on: 03-11-15 19:11
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  • Loftus and Zanni (1975)
    • Aim
      • Explore effect of leading Qs on recall of car accidents.
    • Description
      • 100 students watched short film of car accident.
        • Car made right-hand turn into main stream of traffic, causing multiple crashes.
      • Pps. gave free recall of events.
        • Completed Questionnaire - 22 item Qs, 6 Key Qs
          • Key Qs = 3 items which had appeared in film, 3 which had not.
          • Half Qs, including Key Qs, started with 'Did you see a..'
            • Other half said 'Did you see the..'
    • Results
      • Leading Question
        • 17% falsely reported seeing broken headlight.
      • Non-leading Question
        • 7% reported seeing broken headlight.
    • Conclusion
      • Misleading questions affect memory of an event.

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