External Factors (PESTEC)
- Created by: Connor.Murdoch
- Created on: 13-04-15 16:11
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- External Factors (PESTEC)
- Political Factors
- UK and EU laws
- Governments set laws, an example of this is:
- Legislation has meant that people can no longer smoke in public buildings
- Governments set laws, an example of this is:
- UK and EU laws
- Economic Factors
- Inflation
- Exchange Rates
- Interest Rartes
- Social Factors
- Demographic Changes
- Technological Factors
- Invest in new technology = keep customers
- Failure to invest in new technology = loss of customers
- Environmental Factors
- Storms, Floors, pollution or noise
- Cometitive Factors
- Competition means companies with have to adapt
- Political Factors
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