External Factors (PESTEC)

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  • External Factors (PESTEC)
    • Political Factors
      • UK and EU laws
        • Governments set laws, an example of this is:
          • Legislation has meant that people can no longer smoke in public buildings
    • Economic Factors
      • Inflation
      • Exchange Rates
      • Interest Rartes
    • Social Factors
      • Demographic Changes
    • Technological Factors
      • Invest in new technology = keep customers
      • Failure to invest in new technology = loss of customers
    • Environmental Factors
      • Storms, Floors, pollution or noise
    • Cometitive Factors
      • Competition means companies with have to adapt

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