Evidece G (New Balance)

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  • Evidence G
    • Market leader (in terms of country) = Asia Pacific
      • Then Europe
      • Point of focus for footwear manufacturers
        • Cheap costs, so profit can be larger
      • Increase in disposable incomes
        • People in that country have more money to spend on things that aren't necessities, e.g. fancy traiers
    • Footwear market expected to grow
      • New Balances success likely to continue
      • Due to increased demand, innovative design + styles and celebrity endorsement
    • Competitors
      • Nike, Adidas, Reebok, Puma
        • Along with New Balance, have 70% share of the market


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