Evidence H (New Balance)
- Created by: cat997
- Created on: 27-03-16 14:52
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- Evidence H
- Cricket
- Using cricket to showcase its brand
- New markets
- Internal growth
- New Balance has signed one of the top cricketers
- Celebrity endorsement
- Introduces its brand to another target market
- Also supplying footwear for many top English county teams
- Increasing brand awareness
- Focusing on UK, Australian and South African markets
- Potential in these countries
- Possibility to increase sales
- Where sport is popular
- Focusing on one particular segment
- Specialisation
- Focusing on one particular segment
- Potential in these countries
- Indian market too big
- May be too risky to enter
- Market barriers
- Other companies may own too much of the market share
- No potential
- Change in strategy
- May have realised the benefits outweigh the costs in terms of celebrity endorsement
- Opportunity cost
- Celebrity endorsement can decrease costs and increase sales
- Cricket
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