Asch (1955) - Evaluating Methodology

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  • Evaluating Methodology
    • Method
      • Baseline Study was NOT an experiment
      • conducted in a LAB ENVIRONMENT
        • Control over extraneous variables
        • Replication
        • Loss of Ecoogical Validity
        • demand characteristics
    • Validity
      • TRIVIAL TASK - People behave differently when asked to conform on a more important task
      • NAIVE participants didnt know other participants
        • WILLIAMS + SLOGAN (1984) - People have been found to conform more if they know each other
      • Naive Partners = answer outloud
        • MOSCOVICI ET ALL (1969) - Levels of Conformity INCREASE if answers are given privately
    • Sampling
      • USED A SAMPLE OF 123 US MALE COLLEGE STUDENTS
        • NETO (1995) - men have been considered to conform less
        • SMITH + BOND (1988) - People in individualist cultures (USA) conform less
    • Ethics
      • Psychological Harm
        • Distress of choosing an answer
        • Embarrasment
      • Deception

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