Asch (1955) - Evaluating Methodology
- Created by: Callie Anna
- Created on: 25-03-14 16:08
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- Evaluating Methodology
- Method
- Baseline Study was NOT an experiment
- conducted in a LAB ENVIRONMENT
- Control over extraneous variables
- Replication
- Loss of Ecoogical Validity
- demand characteristics
- Validity
- TRIVIAL TASK - People behave differently when asked to conform on a more important task
- NAIVE participants didnt know other participants
- WILLIAMS + SLOGAN (1984) - People have been found to conform more if they know each other
- Naive Partners = answer outloud
- MOSCOVICI ET ALL (1969) - Levels of Conformity INCREASE if answers are given privately
- Sampling
- USED A SAMPLE OF 123 US MALE COLLEGE STUDENTS
- NETO (1995) - men have been considered to conform less
- SMITH + BOND (1988) - People in individualist cultures (USA) conform less
- USED A SAMPLE OF 123 US MALE COLLEGE STUDENTS
- Ethics
- Psychological Harm
- Distress of choosing an answer
- Embarrasment
- Deception
- Psychological Harm
- Method
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