Asch (1955) Opinions & Social Pressure - Methodology
Evaluate the methodology of Asch's study on opinions and social pressure (1955).
- Created by: kaysha
- Created on: 07-04-13 19:45
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- Evaluate the methodology of Asch, 1955
- + Control of EVs = high internal validity
- + Standardised procedures = can be repeated = high external reliability
- - Done in a lab = low ecological validity
- - Demand characteristics
- - All male undergraduates from America = ethnocentric sample = low population validity
- - Lacks mundane realism
- + Quantitative data = easy to analyse and compare
- - Lack of informed consent and use of active deception
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