Asch (1955) Opinions & Social Pressure - Methodology

Evaluate the methodology of Asch's study on opinions and social pressure (1955).

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  • Created by: kaysha
  • Created on: 07-04-13 19:45
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  • Evaluate the methodology of Asch, 1955
    • + Control of EVs = high internal validity
    • + Standardised procedures = can be repeated = high external reliability
    • - Done in a lab = low ecological validity
    • - Demand characteristics
    • - All male undergraduates from America = ethnocentric sample = low population validity
    • - Lacks mundane realism
    • + Quantitative data = easy to analyse and compare
    • - Lack of informed consent and use of active deception

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