British Living Standards 2

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  • British Living Standards      (WWII)
    • Total War
      • 60,000 civilians killed by German bombs
      • Two out of every seven houses (3.5m) were destroyed.
        • There were 60m changes of address during the war.
      • The government issued 8.5m Essential Work Orders, which forced workers to take certain jobs.
      • The National Service Act (Sept 1939) meant that all men aged 18-41 (except those with essential skills) were conscripted for armed service.
    • Diet and Consumption
      • Rationing was introduced.
        • WC enjoyed healthier lifestyle.
      • Price controls meant a wide range of goods became affordable for the poorest families,
        • Wages, also, doubled during the war.
      • Clothes rationing also led to a levelling of fashions across previous social divides.
      • Council for the Encouragement of Music and the Arts in 1940.
        • Used to support (financially) theatrical and musical tours of the country by London-based groups.
        • Helped establish the 1942 film: In Which We Serve.
    • Austerity
      • Means tough economic conditions imposed  by the government when it needs to cut spending.
      • Every Briton was forced to adopt an austere lifestyle during WWII, and for the six years after, due to the sacrifices needed to wage total war.
      • '46- roughly 1/4 of all consumer expenditure was controlled by rationing
        • This rose to 30% in '48.
        • Cut back to 12% in 1949.
        • Finally abandoned in 1949.


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