Asch's Conformity Study
- Created by: laurencullen2004
- Created on: 30-09-21 13:45
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- Conformity - Asch's Research
- Variations used - to see if conditions may increase or decrease conformity.
- Group size
- With 3 confederates, conformity to the wrong answer rose to 31.8% but any further confederates made little difference.
- Task difficulty
- Made line-judging task harder by making the two lines more similar in length. Conformity increased.
- Unanimity - extent to which all members agree.
- Introduced a confederate who disagreed with others - sometimes giving right or wrong answers.
- Presence of this person made naive participants behave more independently
- Group size
- Procedure
- Two large cards - one with standard line and one with comparison lines.
- Participants asked which one of the 3 lines matched the standard line - one was same as two were clearly different.
- 123 American male under- graduates
- 18 trials - a trial was one occasion of identifying.
- Each naive ppant was put with 6-8 confederates but were unaware they were confederates.
- First few trials, confederates gave right answers but began to make errors.
- Confederates told to give same wrong answer.
- First few trials, confederates gave right answers but began to make errors.
- Findings
- Naive ppant gave wrong answer 36.85 of the time.
- After, most said they conformed to avoid rejection from others (NMS).
- 75% conformed at least once.
- 25% didn't conform on any trial.
- Naive ppant gave wrong answer 36.85 of the time.
- Evaluation
- Artificial situation and task,
- Knew they were part of study so may have gone along with demands of the situation (demand characteristic)
- Task was trivial - no reason to conform.
- Knew they were part of study so may have gone along with demands of the situation (demand characteristic)
- Ethical issues.
- Ppants were decieved.
- Thought confederates were genuine participants.
- But, not too major when you consider benefits from the study.
- Thought confederates were genuine participants.
- Ppants were decieved.
- Artificial situation and task,
- Key Vocab
- Unanimity
- Conformity
- Standard
- Comparison
- Confederate
- Comparison
- Standard
- Conformity
- Individualist culture (ppants from study).
- From US where more concerned about self than social group.
- Presence
- Unethical
- Unanimity
- Variations used - to see if conditions may increase or decrease conformity.
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