Asch's conformity study

  • Created by: Georgia
  • Created on: 18-04-19 09:21
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  • Asch (1955) NSI study
    • Aim
      • To investigate whether people would conform to a majority with obvious wrong answers
    • Procedure
      • 1 real participant with 6 confederates
      • "Study of visual perception"
      • 123 American male volunteers
    • Evaluation
      • Gender bias so lacks population validity and can't generalise
      • Study represents NSI
      • Deception of participants doesn't allow for full informed consent
      • Artificial setting so lacks ecological validity (doesn't represent real life)
      • Proves the aim to be correct
    • Results
      • 32% conformity rate to wrong answers
      • 75% of participants conformed to at least one wrong answer
      • 5% conformed to every single wrong answer

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