Asch's conformity study
- Created by: Georgia
- Created on: 18-04-19 09:21
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- Asch (1955) NSI study
- Aim
- To investigate whether people would conform to a majority with obvious wrong answers
- Procedure
- 1 real participant with 6 confederates
- "Study of visual perception"
- 123 American male volunteers
- Evaluation
- Gender bias so lacks population validity and can't generalise
- Study represents NSI
- Deception of participants doesn't allow for full informed consent
- Artificial setting so lacks ecological validity (doesn't represent real life)
- Proves the aim to be correct
- Results
- 32% conformity rate to wrong answers
- 75% of participants conformed to at least one wrong answer
- 5% conformed to every single wrong answer
- Aim
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