market analysis

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  • Created by: ishah
  • Created on: 09-12-13 20:43
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  • Analysing markets
    • when firm looks at market in depth and detail
    • need to know features of a market
    • needs to know
      • market size
      • market share of firms
      • trends
      • costs +difficulties
      • patterns of sales
    • adv market anaysis
      • where buss stands against compets
      • use data to inform buss dec's
      • identify strengths/weakness
      • strategic planning


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