American Leisure Industry 1917-80

Explains the rise of the leisure industry in America as a result of the Fair Labour Satndards Act and increased economic welfare of the population

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  • America Leisure Industry   1917-80
    • Shopping
      • As a leisure activity
    • Sport
      • Number of spectators for all sports grew
        • Rese Bowl Stadium built in 1922 for 57,000 people
          • Enlarged in 1928 to hold 76,000
        • Major league baseball attendance grew
          • 1970 330m
            • 1980 460m
      • Sold rights to broadcast games
        • 1934 baseball league sold rights to Ford Motor Company for $10,000
        • Late 1940s baseball and television rights selling $11,000 a game
    • Technology and entertainment
      • Computer tech
        • 1980s tech for home computers and internet developed
          • Bill Gate Altair cost $297
            • Had to learn BASIC programming to use
            • Only middle class and better off could afford it
      • Car
        • Rise of car related  industry
          • 1985 56,000 motes that made $850m a year
          • 1929 121,500 filling stations made $1,800m a year in petrol sales
            • 1967 there were 261,000 filling stations making $22,709m a year in petrol sales
          • 1907 USA produced 45,000 cars
            • 1935 USA produced 3,971,000 cars
    • Outdoor activities
      • 'back to nature experience
      • Park Rangers, camping, hiking
      • Amusement parks
        • 1st kiddie park built in San Antonio Texas
    • Cinema
      • Lots of new cinemas being built
        • 1930s NY had hundreds of cinemas
          • In South Carolina only 3 towns and  cities had more than 1 movie theatre
      • Screen actors guild earnings
        • 4% earned over $50,000
        • 12% earned between $10,000-50,0000
        • 71% earned less than $5,000
  • Radio and book market grew late 1920s
    • 1929 book sales $117m
      • 1939 $74m -- Depression

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