Alvarado
- Created by: LunaShomeiRose
- Created on: 16-11-19 13:57
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- ALVARADO
- suggested in the book “Learning the Media: An introduction to Media Teaching” that there are four key themes in racial represe-ntation.?
- THE ‘PITIED’
- suggests that EM = stereotyped as victims
- media (typically news) depicts groups as powerless + casualties of suffering.?
- suggest they are culturally poor + incapable of supporting sel-ves (powerless)
- charity adverts = partitioning + overdramatic
- e.g Ethiopian Famine Report
- suggest they are culturally poor + incapable of supporting sel-ves (powerless)
- media (typically news) depicts groups as powerless + casualties of suffering.?
- suggests that EM = stereotyped as victims
- THE ‘HUMOROUS
- media depicts EM as a ‘figure of fun’ to make us feel more comfortable about discrimination
- affect: minimises EM authority and power within society.?
- e.g. Dr. Dolittle
- media depicts EM as a ‘figure of fun’ to make us feel more comfortable about discrimination
- THE ‘EXOTIC’?
- cultural + societal behaviour that was different to normal western values is viewed as exceptional and different.?
- hiding the traditions of EM in mystery creates an exotic allure to further emphasise the differences between cultures.?
- e.g. Rubicon TV Advert
- hiding the traditions of EM in mystery creates an exotic allure to further emphasise the differences between cultures.?
- cultural + societal behaviour that was different to normal western values is viewed as exceptional and different.?
- THE ‘DANGEROUS’
- Alvarado tells us that EM are depicted as a ‘social threat’ and ‘criminals’ in the media.
- tv, newspaper + radio often blames societal issues (immigration, terrorism , rioting) on EM, scapegoating social ills through under-represented groups.?
- E.G ‘Justice – Stress’ Music Video
- tv, newspaper + radio often blames societal issues (immigration, terrorism , rioting) on EM, scapegoating social ills through under-represented groups.?
- Alvarado tells us that EM are depicted as a ‘social threat’ and ‘criminals’ in the media.
- THE ‘PITIED’
- his ideas link to tokeism
- Tokenism = the practice of limited inclusion of a traditionally marginalised group, usually creating the false impression of inclusivity rather than discrimination.?
- Token characters are often seen in otherwise conventionally-cast media texts, but are normally placed in background; they rarely contribute to the overall narrative + give the appearance that under-representation isn’t happening.?
- e.g This Is What Happens When Writers’ Rooms Aren’t Diverse:
- Token characters are often seen in otherwise conventionally-cast media texts, but are normally placed in background; they rarely contribute to the overall narrative + give the appearance that under-representation isn’t happening.?
- Tokenism = the practice of limited inclusion of a traditionally marginalised group, usually creating the false impression of inclusivity rather than discrimination.?
- suggested in the book “Learning the Media: An introduction to Media Teaching” that there are four key themes in racial represe-ntation.?
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