1997 Election Case Study
- Created by: kte10
- Created on: 05-06-21 15:34
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- 1997 General Election Case Study
- Main Features of the Outcome
- Landslide victory for Blair and the Labour Party
- Labour wound won 418 seats and 43.2% of the vote but 63% of seats
- winners bonus- electoral system exaggerated their win
- Tories won 165 seats with 30.7% of the vote
- the Lib Dems won 46 seats, with 16.8% of the vote
- Main changes since last election
- Labour gained huge majority
- defeat for the conservatives
- Main Issues
- Tories in power for 18 years - ununited party
- Labour made huge investment in education and the NHS - raise standards, Gordon Brown also promised to be financially responsible
- 1992-94- Tories divided over the Maastricht treaty - more power to EU
- 1990- economic recession
- High crime rates
- Main influences on the outcome
- Labour appealed to the middle classes - the third way - break from out of date politics
- Valence- Tories not seen as competent anymore - tired, out of date
- Labour was younger, fresher and united
- John Major- grey, unexciting, weak
- Tony Blair - young and attractive, clear vision for the future
- Paddy Ashdown- lib dems - positive image, good election for the Lib dems
- The media had a positive feeling towards Labour
- How was the govt affected by the outcome?
- New Labour govt put in place
- Labour won 3 elections- 13 years
- Labour had a huge parliamentary majority - led to social, economic and constitutional reform
- Long term modernisation of the Tory party - remained in opposition until 2010
- Main Features of the Outcome
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