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Card 6

Front

What is expert power?

Back

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Card 7

Front

What is legitimate power?

Back

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Card 8

Front

What is referent power?

Back

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Card 9

Front

What are the 3 main ways we are persuaded, particularly in advertisement?

Back

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Card 10

Front

What is the door in the face technique?

Back

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Card 11

Front

What did Sherif (1936) come up with to explain the origins of social norms?

Back

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Card 12

Front

What is the 'frame of reference'?

Back

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Card 13

Front

How did Sherif test his idea of 'frame of reference'?

Back

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Card 14

Front

What were the two conditions in Sherif's autokinesis study?

Back

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Card 15

Front

What was the conclusion of Sherifs autokinesis study?

Back

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