More cards in this set

An idea for a new endeavour, that incorporates initial information about a product, its target market and likely competitive advantage

The long term overarching visions that a business aspires to achieve

The aims or targets a business works towards in order to achieve the overall goals

Initial investigation into a business or product concept to explore how likely it is to succeed

All people who have an interest in a business's activities and who may be impacted by them