unit 4a

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What are corporate aims?
The direction a company intends to go, what it wants to achieve in the long run.
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What are corporate objectives?
Goals or targets, what must be done in order to achieve corporate aims.
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What is a corporate strategy?
A detailed plan leading to the desired outcome.
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What are distinctive capabilities?
Ideas and resources than can create a competitive advantage, separating a business from its competitors.
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What is a strategic decision?
Medium - long term decisions to help achieve overall objectives. Difficult to reverse.
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What is a tactical decision?
Short term decision taken to support corporate strategy, achieve it in order to achieve strategic decision.
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What is the definition of Porter's Five Forces?
Tool used to investigate the intensity of competition in an industry.
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What is the definition of Ansoff's matrix?
Tool used to analyse potential growth in its markets and products and the risk associated with each strategy.
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What is the definition of Decision Trees?
A diagram showing all the possible outcomes of a decision with the estimated probability and monetary value of each.
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What is the definition of Investment Appraisal?
The process of using techniques to decide whether or not to proceed with an investment.
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What is the definition of Critical Path Analysis?
Tool used to plan activities so a job can be completed in the shortest possible time.
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Card 2

Front

What are corporate objectives?

Back

Goals or targets, what must be done in order to achieve corporate aims.

Card 3

Front

What is a corporate strategy?

Back

Preview of the front of card 3

Card 4

Front

What are distinctive capabilities?

Back

Preview of the front of card 4

Card 5

Front

What is a strategic decision?

Back

Preview of the front of card 5
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