a group of respondents selected according to particular features. However, sampling the sub-groups and their sizes are chosen specifically
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Card 18
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a group of respondents comprising several different segments, each sharing a common feature. the number of interviewees in each classification is fixed to reflect their percentage in the total target population
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Card 19
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the collection of information about the market based on numbers
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Card 20
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the collection of information about the market based on subjective factors such as opinions and reasons
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Card 21
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the use of information that has already been collected for a different purpose
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Card 22
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the collection of information first-hand for a specific purpose
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Card 23
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the systematic and objective collection, analysis and evaluation of information that is intended to assit the marketing process
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Card 24
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this has a legal identity that is separate from the individual owners. as a result, the organisations can own assets, owe money and enter into contracts in their own right. E.g. Ltd and PLC
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Card 25
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there is no distinction in law between the individual owner and the business itself. the identity of the business and owner is the same. such businesses tend to be sole traders or partnerships
