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More cards in this set
Card 16
Front
What can aid profit maximisation in Marketing and HR?
Back
Card 17
Front
Define the terms; (a) qualitative data and (b) quantitative data
Back
Card 18
Front
Define Primary and secondary research
Back
Card 19
Front
Name at least 5 ways in which you can obtain primary data
Back
Card 20
Front
What is the difference between internal and external data?
Back
Card 21
Front
What is sampling? and what is a sampling frame?
Back
Card 22
Front
What is the difference between random sampling and simple random sampling?
Back
Card 23
Front
Define; Stratified random sampling, Cluster sampling and Non-random sampling
Back
Card 24
Front
Name of at least 2 more types of sampling and their uses
Back
Card 25
Front
Define the term; Market segmentation
Back
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