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More cards in this set
Card 6
Front
how do banks differentiate their current accounts to suit the needs of different market segments?
Back
Card 7
Front
what are the 3 shared characteristics of the market segment with the financial services market?
Back
Card 8
Front
what are examples of add ons usually aimed at higher income segments?
Back
Card 9
Front
what are teh 4 main criticisms of packaged current accounts?
Back
Card 10
Front
according to the FCA, what should providers do to ensure the packaged account meets the needs of each individual customer?
Back
Card 11
Front
what is cash back?
Back
Card 12
Front
what are rewards programmes?
Back
Card 13
Front
what is market research?
Back
Card 14
Front
what is secondary research?
Back
Card 15
Front
what is internal secondary research?
Back
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