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Card 26
Front
what are 2 examples of physical evidence in financial services?
Back
Card 27
Front
why is persuasive advertising so important to financial services market?
Back
Card 28
Front
how could advertising be a barrier to entry for small challenger banks?
Back
Card 29
Front
what is a brand?
Back
Card 30
Front
why is a brand considered an intangible asset?
Back
Card 31
Front
how can a brand lead to competitive advantage?
Back
Card 32
Front
what are 4 elements of a strong brand?
Back
Card 33
Front
what are advantages of a strong brand?
Back
Card 34
Front
what is price insensitivity?
Back
Card 35
Front
whar is purpose of a "house style" brand identity guidelines?
Back
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