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More cards in this set
Card 6
Front
what is a mass market?
Back
Card 7
Front
what is a benfit of targeting a specific subgroup of the market?
Back
Card 8
Front
what are 4 essential components of effective marketing materials?
Back
Card 9
Front
what does FCA require providers do regarding promotional material?
Back
Card 10
Front
what does the ASA require providers do regarding advertising?
Back
Card 11
Front
what is a mailshot?
Back
Card 12
Front
why cant providers compete on price?
Back
Card 13
Front
how can these providers compete?
Back
Card 14
Front
what are factors affecting method chosen?
Back
Card 15
Front
how can the success of a marketing campaign be evaluated?
Back
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