The process of gaining information and about customers, competitors and market trends through collecting primary and secondary data.
Back
Card 7
Front
The gathering of new information, that has not been collected before.
Back
Card 8
Front
Research involving asking questions of people or organisations.
Back
Card 9
Front
Those who provide data for a survey usually by answering questions in a questionnaire or an interview.
Back
Card 10
Front
A list of questions to be answered by respondents, designed to gather information about customer’s tastes.
Back
Card 11
Front
In market research, a group of people brought together to answer questions and discuss a product brand or issue.
Back
Card 12
Front
The process of gathering data, which is information that has already been gathered such as sales records, newspaper articles or research from market research groups.
Back
Card 13
Front
Information about opinions, judgements and attitudes.
Back
Card 14
Front
Data that can be expressed as numbers and can be statistically analysed.
Back
Card 15
Front
Part of a market that contains a group of buyers with similar buying habits, such as age or income.
