When the price is very important in the decision about whether or not to buy.
Back
Card 17
Front
Is a diagram that is used to record words and ideas connected to a central word or idea.
Back
Card 18
Front
Occurs when no business is currently serving the needs of customers for a particular product.
Back
Card 19
Front
A group of similar products made by a business, like a numbers of different soap powders.
Back
Card 20
Front
A named product which customers see as being differently from other products and which they can associate or identify with.
Back
Card 21
Front
The idea/impression/image that customers have in their minds about the brand.
Back
Card 22
Front
The increased worth that’s a business creates for a product; it is the difference between what a business pays and its suppliers and the price that it is able to charge for the product service.
Back
Card 23
Front
A characteristics of a product that makes it different from other similar products being sold in the market such as design, quality or image.
Back
Card 24
Front
The right given by one business to another to sell goods or services using its name.
Back
Card 25
Front
A business that agrees to manufacture, distribute or provide a branded under licence by a franchiser.
