Theme 3

?
what does it mean by corporate objectives?
precise statements of aims that relate to business as a whole
1 of 6
what is a mission statement
overriding purpose of the business
2 of 6
what is short termism
where a business prioritise short term rewards rather than long term
3 of 6
what is long termism
business is focused on sustained growth through building long term relationships with external stakeholders
4 of 6
what are ethics
morals,guidelines which govern acceptable behaviour
5 of 6
what is ethical behaviour
doing what is morally right
6 of 6

Other cards in this set

Card 2

Front

what is a mission statement

Back

overriding purpose of the business

Card 3

Front

what is short termism

Back

Preview of the front of card 3

Card 4

Front

what is long termism

Back

Preview of the front of card 4

Card 5

Front

what are ethics

Back

Preview of the front of card 5
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