More cards in this set

How have price comparison sites increased the power of the consumer?

What have retailers had to do since price comparison sites were introduced?

What is viral marketing?

What is social media?

What is micromarketing?

Why is market segmentation easier for businesses that are online?

How do businesses that are only online create a competitive advantage?

How are traditional retailers finding ways to adapt and retain customers?

How is recruitment easier for businesses now?

What does 'The Long Tail' describe?