Theme 1 Key Words

1. The practise of using the emotions of a consumer to build a brand. (9, 8)
4. The amount of a product that suppliers make available to the market at any given price in a given period of time. (6)
5. A set of arrangements that allows buyers and sellers to communicate and trade in a particular range of goods and services. (6)
6. A business that buys goods from manufacturers and wholesalers, and sells them in small quantities to consumers. (8)
7. What a business tries to achieve in the long term. (4)

2. Percentage payment on a sale made to the salesperson. (9)
3. Links between the producer and the consumer. (14)
8. The range of features that are important when designing a product. (6, 3)
9. An organised collection of data stored electronically with instant access, searching and sorting facilities. (8)
10. A grant given to producers, usually to encourage production of a certain good. (7)

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