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More cards in this set
Card 6
Front
Does a fall in supply increase or decrease price?
Back
Card 7
Front
The amount paid by a customer for a good or service is known as
Back
Card 8
Front
the plan for setting a products price for the medium to long term is known as
Back
Card 9
Front
name one of the two main pricing strategies
Back
Card 10
Front
what is the name for a short term pricing offer
Back
Card 11
Front
what type of pricing strategy would involve lowering prices enough to drive other companies out of business
Back
Card 12
Front
name one pricing strategy for existing products
Back
Card 13
Front
what is the most common pricing strategy for new innovative products
Back
Card 14
Front
name one factor that will determine the appropriate pricing strategy
Back
Card 15
Front
customer demand for a product reacting sharply to a price change is known as what?
Back
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