Skip to content
Back to quiz
6. Which of the following types of power are NOT typically seen in advertising?
- Coercive
- Referent
- Reward
- Informational/expert
7. James (1995) found that:
- Context has no influence on viewing and buying behaviours
- None of the above
- In the correct context, 1 viewing can trigger buying behaviours
- Even in the correct context, a minimum of 3 viewings are needed to trigger buying behaviours
8. Fear campaigns should:
- Create fear and highlight severity of threatened event
- None of the above
- Not create fear, provide a solution, convince response and self efficacy
- Create fear, provide a solution and convince probability of threatened event
9. Vskul, Sherman and Fitzgibbon (2009) found that:
- British participants responded best to gain-framed adverts; Asian participants responded best to loss-framed adverts
- Both British and Asian participants responded best to gain-framed adverts
- British participants responded best to loss-framed adverts; Asian participants responded best to gain-framed adverts
- Both British and Asian participants responded best to loss-framed adverts
10. In Azjen's theory of planned behaviour, behavioural beliefs feed into:
- Actual behavioural control
- Subjective norms
- Attitude towards behaviour
- Perceived behavioural control
11. In Azjen's theory of planned behaviour, control beliefs feed into:
- Behavioural control
- Subjective norms
- Intention
- Attitude towards behaviour
12. Behaviour change is due to:
- None of the above
- How much protective motivation is triggered as a result of cognitive appraisal
- The probability of the occurrence of the threatened event
- Viewing an advert a minimum of 3 times
13. Maddux and Rogers (1983) found:
- There was a high interaction between outcome severity, coping response and self efficacy
- There was a high interaction between probability, coping response and self efficacy
- There was no interaction between probability, coping response and self efficacy
- None of the above
14. Who postulated the '3 stages of psychological exposure'?
- Rossiter and Percy
- Azjen
- Krugmen
- Naples
15. Maddux and Rogers (1983) also found:
- Self efficacy influences the effect of probability of event and coping response efficacy
- Self efficacy influences the effect of outcome severity and coping response efficacy
- Coping efficacy influences the effect of self efficacy and outcome severity
- None of the above
16. What is the first stage of the "3 stages of psychological exposure"?
- Changing behaviour
- Paying attention
- Understanding message
- Recognising something has been seen before
17. In Azjen's theory of planned behaviour, normative beliefs feed into:
- Subjective norms
- Perceived behavioural control
- Attitude towards behaviour
- Actual behavioural control
18. What is the third stage of the "3 stages of psychological exposure"?
- Understanding message
- Paying attention
- Recognising something has been seen before
- Changing behaviour
19. What is the second stage of the "3 stages of psychological exposure"?
- Understanding message
- Changing behaviour
- Recognising something has been seen before
- Paying attention
20. Self efficacy refers to:
- The belief in oneself to change the behaviour
- None of the above
- How effective the response is to stop the risk
- How probable the danger is