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6. Which of the following types of power are NOT typically seen in advertising?

  • Coercive
  • Referent
  • Reward
  • Informational/expert

7. James (1995) found that:

  • Context has no influence on viewing and buying behaviours
  • None of the above
  • In the correct context, 1 viewing can trigger buying behaviours
  • Even in the correct context, a minimum of 3 viewings are needed to trigger buying behaviours

8. Fear campaigns should:

  • Create fear and highlight severity of threatened event
  • None of the above
  • Not create fear, provide a solution, convince response and self efficacy
  • Create fear, provide a solution and convince probability of threatened event

9. Vskul, Sherman and Fitzgibbon (2009) found that:

  • British participants responded best to gain-framed adverts; Asian participants responded best to loss-framed adverts
  • Both British and Asian participants responded best to gain-framed adverts
  • British participants responded best to loss-framed adverts; Asian participants responded best to gain-framed adverts
  • Both British and Asian participants responded best to loss-framed adverts

10. In Azjen's theory of planned behaviour, behavioural beliefs feed into:

  • Actual behavioural control
  • Subjective norms
  • Attitude towards behaviour
  • Perceived behavioural control

11. In Azjen's theory of planned behaviour, control beliefs feed into:

  • Behavioural control
  • Subjective norms
  • Intention
  • Attitude towards behaviour

12. Behaviour change is due to:

  • None of the above
  • How much protective motivation is triggered as a result of cognitive appraisal
  • The probability of the occurrence of the threatened event
  • Viewing an advert a minimum of 3 times

13. Maddux and Rogers (1983) found:

  • There was a high interaction between outcome severity, coping response and self efficacy
  • There was a high interaction between probability, coping response and self efficacy
  • There was no interaction between probability, coping response and self efficacy
  • None of the above

14. Who postulated the '3 stages of psychological exposure'?

  • Rossiter and Percy
  • Azjen
  • Krugmen
  • Naples

15. Maddux and Rogers (1983) also found:

  • Self efficacy influences the effect of probability of event and coping response efficacy
  • Self efficacy influences the effect of outcome severity and coping response efficacy
  • Coping efficacy influences the effect of self efficacy and outcome severity
  • None of the above

16. What is the first stage of the "3 stages of psychological exposure"?

  • Changing behaviour
  • Paying attention
  • Understanding message
  • Recognising something has been seen before

17. In Azjen's theory of planned behaviour, normative beliefs feed into:

  • Subjective norms
  • Perceived behavioural control
  • Attitude towards behaviour
  • Actual behavioural control

18. What is the third stage of the "3 stages of psychological exposure"?

  • Understanding message
  • Paying attention
  • Recognising something has been seen before
  • Changing behaviour

19. What is the second stage of the "3 stages of psychological exposure"?

  • Understanding message
  • Changing behaviour
  • Recognising something has been seen before
  • Paying attention

20. Self efficacy refers to:

  • The belief in oneself to change the behaviour
  • None of the above
  • How effective the response is to stop the risk
  • How probable the danger is