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Card 6
Front
In Azjen's theory of planned behaviour, behavioural beliefs feed into:
Back
Card 7
Front
In Azjen's theory of planned behaviour, normative beliefs feed into:
Back
Card 8
Front
In Azjen's theory of planned behaviour, control beliefs feed into:
Back
Card 9
Front
Attention refers to:
Back
Card 10
Front
Comprehension refers to:
Back
Card 11
Front
Rossiter and Percy (1980) found that:
Back
Card 12
Front
The Beer study (Rossiter and Percy, 1980) showed that the most effective adverts:
Back
Card 13
Front
Vskul, Sherman and Fitzgibbon (2009) found that:
Back
Card 14
Front
Protection motivation theory states that fear campaign adverts work because:
Back
Card 15
Front
Self efficacy refers to:
Back
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