Back to quiz

6. Which of the following claims that viewers use the media to meet their needs?

  • the decoding approach
  • the uses and gratifications approach
  • the hypodermic syringe approach

7. Which of the following is not a form of 'traditional media'?

  • television
  • internet
  • newspapers

8. What does it mean by 'norm referencing'?

  • they are the news media able to outline the boundries of behaviour and shape public opinion.
  • the news media have the power to 'set the agenda' in other words they focus on some issues and topics and ignore others.
  • they can use different forms of media to convey their views.

9. Which of the following is not a change in communications technology over the past 30 years?

  • Interactivity
  • terrestrial television
  • Convergence

10. What does identity NOT include?

  • social class
  • hair colour
  • age

11. Which of the following has declined?

  • readership of popular newspapers
  • household internet access
  • household ownership of digital TV services

12. What is the problem with newspapers and voting?

  • most newspapers side with particular political party
  • most newspapers over exaggerate
  • newspaper readership has declined

13. What does 'electronic media' include

  • internet
  • internet and television
  • internet and smart phones

14. How do followers of the 'pluralist approach' feel about press ownership?

  • They reject the idea that press owners control content, it is the consumers who influence content through market power
  • press ownership is controlled by the Bourgeoisie
  • press owners put their own political views accross

15. What does the 'press' include?

  • newspapers and magazines
  • newspapers and news broadcasts
  • magazines and the internet

16. What does 'broadcasting' include?

  • televsion and radio
  • television and newspapers
  • radio and magazines

17. How has the way that minority ethnic groups in the media changed since th 1970's?

  • they are protrayed more negatively
  • more black actors are playing ordinary characters rather than unrealistic stereotypes
  • race issues are simplified

18. How do followers of the 'conflict approach' feel about press ownership?

  • press ownership is controlled by the Bourgeoisie
  • press owners control the content in their own political and economic interests, ownership is highly concentrated into the hands of a few.
  • They reject the idea that press owners control content, it is the consumers who influence content through market power

19. Define the term 'Mass Media'

  • all forms of technology that reach large scale audiences
  • all forms of communication that reach large audiences
  • all forms of communication that reach small scale audiences