Skip to content
Back to quiz
6. Which of the following claims that viewers use the media to meet their needs?
- the decoding approach
- the uses and gratifications approach
- the hypodermic syringe approach
7. Which of the following is not a form of 'traditional media'?
- television
- internet
- newspapers
8. What does it mean by 'norm referencing'?
- they are the news media able to outline the boundries of behaviour and shape public opinion.
- the news media have the power to 'set the agenda' in other words they focus on some issues and topics and ignore others.
- they can use different forms of media to convey their views.
9. Which of the following is not a change in communications technology over the past 30 years?
- Interactivity
- terrestrial television
- Convergence
10. What does identity NOT include?
- social class
- hair colour
- age
11. Which of the following has declined?
- readership of popular newspapers
- household internet access
- household ownership of digital TV services
12. What is the problem with newspapers and voting?
- most newspapers side with particular political party
- most newspapers over exaggerate
- newspaper readership has declined
13. What does 'electronic media' include
- internet
- internet and television
- internet and smart phones
14. How do followers of the 'pluralist approach' feel about press ownership?
- They reject the idea that press owners control content, it is the consumers who influence content through market power
- press ownership is controlled by the Bourgeoisie
- press owners put their own political views accross
15. What does the 'press' include?
- newspapers and magazines
- newspapers and news broadcasts
- magazines and the internet
16. What does 'broadcasting' include?
- televsion and radio
- television and newspapers
- radio and magazines
17. How has the way that minority ethnic groups in the media changed since th 1970's?
- they are protrayed more negatively
- more black actors are playing ordinary characters rather than unrealistic stereotypes
- race issues are simplified
18. How do followers of the 'conflict approach' feel about press ownership?
- press ownership is controlled by the Bourgeoisie
- press owners control the content in their own political and economic interests, ownership is highly concentrated into the hands of a few.
- They reject the idea that press owners control content, it is the consumers who influence content through market power
19. Define the term 'Mass Media'
- all forms of technology that reach large scale audiences
- all forms of communication that reach large audiences
- all forms of communication that reach small scale audiences