A change in opinion or behaviour because of real or imagined pressure from a group or groups of people
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Internalisation
A type of conformity where we take on opinion of majority because we believe they are correct. This leads to change in both public and private opinion.
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Identification
A type of conformity where we go along with the group because we want to be part or accepted by the group. Moderate type of conformity because we don't necessarily agree with everything the group says.
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Compliance
A type of conformity where we go along with majority but don't privately agree. Change in behaviour only lasts as long as group is present.
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Informational Social Influence
This is an explanation of conformity where we go along with majority because we want to be correct. May lead to internalisation.
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Normative Social Influence
This is an explanation of conformity where we go along with majority because we want to be accepted as part of the group and be liked. May lead to compliance.
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Affiliators
These are people with a greater need for affiliation. Also known as a greater need to have relationships with other people whether social or romantic.
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Confederates
An actor who participates in a psychological experiment pretending to be a subject but in actuality working for the researcher.
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Group size
In Asch's research on conformity he does variations of his methods. Asch increased size of group by adding confederates. Conformity increased with group size but only to a point, levelling off when majority was more than three.
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Unanimity
Another one of Asch's variations. The extent to which all members of a group agree. In Asch's study majority were unanimous when picking comparison line which produced greatest degree of conformity from participants.
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Task difficulty
One of Asch's variations. Asch's line task became more difficult when it was harder to guess the right comparison line. Conformity increases as task gets more difficulty as participants believe majority to be correct.
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Individualist cultures
Cultures where people are more concerned about themselves than their social groups and community.
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Collectivist cultures
Cultures where people are more concerned about social groups and community than the individual. An example of this is China. These countries have found higher rates of conformity which makes sense as they are more focused on the groups needs.
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Social roles
The 'parts' people play in social groups. For example, student, parent,police officer. And these roles come with expectations of what behaviour is expected e.g. a parent is caring.
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Obedience
A form of conformity where an individual obeys a direct order. Person giving order is usually an authority figure with the power to punish if order is not obeyed immediately.
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Other cards in this set
Card 2
Front
A type of conformity where we take on opinion of majority because we believe they are correct. This leads to change in both public and private opinion.
Back
Internalisation
Card 3
Front
A type of conformity where we go along with the group because we want to be part or accepted by the group. Moderate type of conformity because we don't necessarily agree with everything the group says.
Back
Card 4
Front
A type of conformity where we go along with majority but don't privately agree. Change in behaviour only lasts as long as group is present.
Back
Card 5
Front
This is an explanation of conformity where we go along with majority because we want to be correct. May lead to internalisation.
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