Social Influence

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Conformity
Yielding to group pressure, it occurs when an individual's behaviour and/ beliefs are influenced by a large group of people. It becomes a negative force when it reduces independence and leads to harmful outcome.
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Compliance
when individuals adjust their behaviour and opinions to those of a group to be accepted and avoid disapproval . It occurs due to a desire to fit in and involves public not private acceptance of a group's behaviour and attitude.
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Identification
When individuals adjust their behaviour and opinions to those of a group because membership of the group is desirable. Involves private as well as public acceptance. Temporary and is not maintained when individual leaves the group.
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Internalisation (True conformity)
When individuals genuinely adjust their behaviour and opinions to those of a group. This involves individuals being exposed to beliefs of others and having to decide what they truly believe in.
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Internalisation (True conformity)#2
If a group's beliefs are seen as correct it will lead to public and private acceptance of the groups opinions , which will not be dependent on the presence of the group or group membership for maintenance.
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Informational Social Influence(ISI)
Humans have a need to feel confident that their ideas and belief are correct, it helps people feel in control of the world. When people are uncertain about something they look at others behaviour and opinion helping them shape their own.
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Variables affecting conformity
Size of group, unamity, task difficulty
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Size of group
conformity rates increase as the size of majority influence increase, but there will be a point where further increase will not lead to further increase in conformity.
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Unanimity
conformity rates decline when majority influence is not unanimous. Conformity drops if a goes against the majority who don't support the rebels view point.
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Task difficulty
greater conformity rates are seen when task difficulty increases as the right answer becomes less obvious. Individuals look to others more for guidance as to what the correct response is
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Social roles
individuals learn how to behave by looking at the social roles other people play in such situations and then conforming to them. These learnt social roles become like internal mental scripts allowing individuals behave appropriately in other settings
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Obedience
A type of social influence defined as complying with the demands of an authority figure
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Proximity
When the physical distance between the teacher and the learner in Milgram's study was made close, participants were less likely to separate themselves from the consequences of their action making obedience lower
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Location
If the location adds to perceived legitimacy of an authority figure obedience rate is higher
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Uniform
Wearing of uniform gives a perception of added legitimacy to authority figures when delivering orders, this increases obedience rates
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Minority influence
A type of social influence that motivates individuals to reject established majority group norms, this is achieved through conversion.
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Conversion
new behaviors and beliefs being accepted both publicly and privately, it can be seen as a type of internalization
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Consistency and commitment
Consistency shows the commitment of the minority and convinces people who are not members of the minority to re-evaluate their own beliefs
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Flexibility
They will be persuasive if they can show an ability to be moderate, co-operative and resonable. To be successful minority need to compromise and be slightly inconsistent in its position
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social Change
the way in which society develops through big shifts in people's beliefs, attitudes and behaviour.
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Other cards in this set

Card 2

Front

when individuals adjust their behaviour and opinions to those of a group to be accepted and avoid disapproval . It occurs due to a desire to fit in and involves public not private acceptance of a group's behaviour and attitude.

Back

Compliance

Card 3

Front

When individuals adjust their behaviour and opinions to those of a group because membership of the group is desirable. Involves private as well as public acceptance. Temporary and is not maintained when individual leaves the group.

Back

Preview of the back of card 3

Card 4

Front

When individuals genuinely adjust their behaviour and opinions to those of a group. This involves individuals being exposed to beliefs of others and having to decide what they truly believe in.

Back

Preview of the back of card 4

Card 5

Front

If a group's beliefs are seen as correct it will lead to public and private acceptance of the groups opinions , which will not be dependent on the presence of the group or group membership for maintenance.

Back

Preview of the back of card 5
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