when a person genuinely accepts and believes group ideas.
1 of 9
Identification
publicly changing your views because you WANT to fit in with the masses
2 of 9
Compliance
publicly changing your views to fit in because you FEEL LIKE YOU SHOULD
3 of 9
Informational Social Influence (ISI)
cognitive process- a desire to be correct, if everyone else in your class has said the same answer you will agree with them because you want to be correct
4 of 9
Normative Social Influence (NSI)
a desire to fit in/be normal. doing what other people are doing because you are unsure of what else to do
5 of 9
a strength of ISI
Lucas et al (2006) asked students to give answers to both easy and hard math questions- more conformity to incorrect answers when the questions difficult
6 of 9
a limitation of ISI
Asch (1955) students where less conformist (28%) than other participants (37%)- there are individual differences
7 of 9
a strength of NSI
Asch (1951) showed that people said they agreed with a wrong answer even if they knew it was wrong because they felt self conscious of disapproval. rates of conformity fell to 12.5% when asked to write their answers down
8 of 9
a limitation of NSI
individual difference- some people care more about being liked than others
9 of 9
Other cards in this set
Card 2
Front
publicly changing your views because you WANT to fit in with the masses
Back
Identification
Card 3
Front
publicly changing your views to fit in because you FEEL LIKE YOU SHOULD
Back
Card 4
Front
cognitive process- a desire to be correct, if everyone else in your class has said the same answer you will agree with them because you want to be correct
Back
Card 5
Front
a desire to fit in/be normal. doing what other people are doing because you are unsure of what else to do
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