What type of conformity is the highest level of conformity?
Internalisation
2 of 26
What is normative social influence?
Where a person agrees with the majority because they want to be accepted by the group.
3 of 26
What is informational social influence?
Where they agree with the majority as they believe it's right and also because they want to be correct.
4 of 26
What is compliance?
the lowest level of conformity and it's where it involves someone going along with others in public but their private opinion doesn't change.
5 of 26
What is identification?
It's the middle level of conformity where u temporarily conform to the behaviour/ opinions of a group because something about the group that you value.
6 of 26
What is internalisation?
It's the highest level of conformity and it's where the person genuinely accepts the group norms and have a permanent change to their attitudes and opinions.
7 of 26
What is conformity?
A change in a persons behaviour as a result of pressure from a person or group.
8 of 26
What are the two main reasons for conformity explained by Deutsch and Gerad?
1. to be liked (NSI) 2.need to be right (ISI)
9 of 26
How does NSI explain conformity?
by being motivated by social influence which is an emotional process.
10 of 26
How does ISI explain conformity?
as a desire to be correct which is a cognitive process as it is to do with what you think.
11 of 26
What was the % of what the real participant gave as a wrong answer in Aschs research?
36.8%
12 of 26
What was the percentage of the participants who didn't conform in any of the trials?
25%
13 of 26
What was the percentage of the participants who didn't conform in any of the trials?
25%
14 of 26
What was the % of a participant conforming at least once?
75%
15 of 26
What type of conformity was used in Aschs research?
Compliance
16 of 26
When there was 3 confederates what % did conformity rise to?
31.8%
17 of 26
How many trials did the participant take part in?
18
18 of 26
What is the % of conformity when there was a variation of unanimity?
25%
19 of 26
Why does Aschs research lack generalisability?
Because they only used men which is androcentric so this research can't be generalised to women. It also has culture bias, only in USA- ethnocentric. Small sample size so not representative.
20 of 26
How does Aschs research have high reliability.
As is has high levels of control and can be repeated as it is a lab study.
21 of 26
Why is using a lab study bad for this research?
It is in an artificial setting so participants may show some demand characteristics.
22 of 26
What is an ethical issue within this research?
The participants were deceived as they thought everyone was getting involved meaning there was no full consent.
23 of 26
What validity is lacking within this research?
Ecological validity as only uses amercian men and also has no temporal and interanal validity is low as the extraneous variables reduces it.
24 of 26
What study did Perrin and Spencer do in 1980?
They repeated Aschs research with engineers and only found that only 1 student had conformed in 396 trials
25 of 26
What was the aim of Zimbados Stanford Prison experiment?
It was to see how people had responded to cruel environments without clear rules and whether the behaviours are dispositional or situational.
26 of 26
Other cards in this set
Card 2
Front
What type of conformity is the highest level of conformity?
Comments
No comments have yet been made