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GCSE
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More cards in this set
Card 6
Front
dividing that market in terms of income and profession.
Back
Card 7
Front
where a product is placed in the market, in relation to its competitors.
Back
Card 8
Front
Identifies subgroups of the population based on profile/specific charcteristics.
Back
Card 9
Front
type of marketing where segments are ignored.
Back
Card 10
Front
type of marketing where the company targets multiple segments.
Back
Card 11
Front
type of marketing where one or two segments are targeted.
Back
See full card set