SAMPLING

HideShow resource information
Give 3 factors that influence sampling
Size, method, population
1 of 9
Give the 6 types of sampling
Random, stratified, cluster, systematic, quota, convenience
2 of 9
What is random sampling?
Where people are picked at random and have an equal chance
3 of 9
Give 2 advantages of random sampling
Unbiased, representative
4 of 9
What is stratified sampling?
different 'layers'/ groups chosen within the population
5 of 9
What is cluster sampling?
Certain groups are chosen and a random sample is taken of each
6 of 9
What is systematic sampling?
the nth unit in the population
7 of 9
What is quota sampling?
Where the population is divided into a variable and drawn from each
8 of 9
What is convenience sampling?
Where people volunteer at the location = easier
9 of 9

Other cards in this set

Card 2

Front

Give the 6 types of sampling

Back

Random, stratified, cluster, systematic, quota, convenience

Card 3

Front

What is random sampling?

Back

Preview of the front of card 3

Card 4

Front

Give 2 advantages of random sampling

Back

Preview of the front of card 4

Card 5

Front

What is stratified sampling?

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all Marketing and competitive environments resources »