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What did Cate's study find in 1982 to be most important factor in success and happiness?

A critique of the theory is that it ignores the recieving process, who provides evidence and when that this is also a factor?

Who came up with this theory?

Another critque of this theory is that it's studies lack mundane realism, whose study doesn't?

One study found women, in some cultures particually, focus more or what the men want more that recieving rewards, who found this?