More cards in this set

Card 6

Front

data which is placed into some kind of order or scale. E.g rating happiness on a scale of 1-10.

Back

Card 7

Front

Data which can be separated into discrete categories which do not overlap.

Back

Card 8

Front

Involves identifying implicit or explicit ideas within the data, themes will often merge once data has been coded.

Back

Card 9

Front

The stage of content analysis in which communication is analysed by identifying each instance of the chosen categories, e.g words, sentences, phrases.

Back

Card 10

Front

A research technique that enables the indirect study of behaviour by examining communications that people produce, e.g emails, TV.