6. Select from the follwing the correct pair of two advantages of content analysis
researcher may attribute motivations to the speaker that were not intended and both forms or data can be produced using content analysis
material to study may already be accesible, so there is no issues with consent and the researcher may attribute motivation towards to speaker or writer , reducing validity
material to study may already be accesible, so there is no issues with consent and can produce both types of data making the approach flexible for the researcher
may lack objectivity especially when more descriptive forms are used and can produce both types of data making the approach flexible for the researcher
7. What type of data does content analysis produce
before interview or questionairres information is categorised into units ( counting up how many times a word is repeated for example) eventually producing qualitative data
after interview or questionairres information is categorised into units ( counting up how many times a word is repeated for example) eventually producing quantitative data
after interview or questionairres information is categorized into units ( counting up how many times a word is repeated for example) eventually producing qualitative data
before interview or questionairres information is categorised into units ( counting up how many times a word is repeated for example) eventually producing quantitative data
8. Content analysis is ...
a type of observational research, people are studied indirectly via communication such as spoken and written forms
a type of observational research, people are studied directly via communication such as spoken and written forms
a type of observational research, people are studied indirectly via communication such as email and phone calls
a type of research were people are studied indirectly via communication such as spoken and written forms
9. which one of the following gives 2 disadvantages of case studies
rich detailed insight improves validity of data collected and allows rare conditions to be study to give understanding on the 'normal'
conclusions are based on subjective interpretation of researcher ( increase validity) and personal accounts may be prone to inaccuracy
conclusions are based on subjective interpretation of researcher ( reduce validity) and personal accounts may be prone to inaccuracy
rich detailed insight improves validity of data collected and allows common conditions to be study to give understanding on the 'normal'
