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More cards in this set
Card 6
Front
Any media that constructs an exaggerated or unrealistic representation of real 'reality' that causes an audience to believe in media reality.
Back
Card 7
Front
A process in which the media constructs messages
Back
Card 8
Front
The process of reading the meaning encoded in a media text
Back
Card 9
Front
The audience uncritically accept the preferred- or intended- meaning of the text
Back
Card 10
Front
The audience partially accept and partly reject the preferred - or intended- meaning of the text
Back
Card 11
Front
The audience rejects the message of the text
Back
Card 12
Front
Any media product (e.g. television programs, photograph, music videos, etc)
Back
Card 13
Front
The meaning that that audience give to the sign/image/sound
Back
Card 14
Front
What the text actually shows and is immediately apparent to the audience
Back
Card 15
Front
The text, captions or voice-over that accompanies a text
Back
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