Publicity

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l'acheteur (M)
buyer
1 of 80
l'affiche (F)
poster
2 of 80
l'annonce (F)
announcement/advertisement
3 of 80
l'annonceur (M)
advertiser
4 of 80
l'association de consommateurs (F)
consumer association
5 of 80
atteindre
to reach
6 of 80
attrier
to attract
7 of 80
avec prime
with a free gift
8 of 80
la campagne publicitaire
advertising campaign
9 of 80
capter l'attention
to capture attention
10 of 80
célèbre
famous
11 of 80
la célébrité
celebrity
12 of 80
choquant
shocking
13 of 80
choquer
to shock
14 of 80
la cible
target
15 of 80
le client
customer
16 of 80
comique
funny
17 of 80
communiquer
to communicate
18 of 80
la concurrence
competition
19 of 80
la concurrent
competitor
20 of 80
le consommateur
consumer
21 of 80
convaincre
to convince
22 of 80
efficace
effective
23 of 80
l'efficacité (F)
efficacity
24 of 80
endosser
to endorse
25 of 80
esagérer
to exaggerate
26 of 80
exercer une influence sur
to influence
27 of 80
faire appel à
to appeal to
28 of 80
faire de la pub(licité)
to advertise
29 of 80
faire de la réclame
to advertise
30 of 80
le fantasme
fantasy
31 of 80
fidéliser
to build loyalty
32 of 80
frappant
striking
33 of 80
le grand public
the public
34 of 80
inciter, encourager
to encourage
35 of 80
influencer
to influence
36 of 80
insidieux
insidious
37 of 80
investir
to invest
38 of 80
le lavage de cerveau
brain washing
39 of 80
le marketing
marketing
40 of 80
la marque
brand
41 of 80
mensonger
deceitful
42 of 80
mettre en avant
to emphasise
43 of 80
l'offre (F)
offer
44 of 80
l'offre spéciale (F)
special offer
45 of 80
la pancarte publicitaire
billboard
46 of 80
parrainer
to sponsor
47 of 80
la pause publicité
advertising break
48 of 80
persuader
to persuade
49 of 80
persuasi... +f/+ve
persuasive
50 of 80
la petit annonce
small ad
51 of 80
le placement des produits
product placement
52 of 80
le produit
product
53 of 80
la promotion
special offer
54 of 80
promouvoir
to promote
55 of 80
la pub(licité)
ad(vertising)
56 of 80
le publiciste/le publicitaire
advertiser
57 of 80
séduire
to seduce, charm
58 of 80
la société de consommation
consumer society
59 of 80
solliciter
to tempt
60 of 80
le spot publicitaire
commercial
61 of 80
sur les lieux de vente
at the point of sale
62 of 80
susciter(l'intérêt)
to arouse (interest)
63 of 80
le téléachat
teleshopping
64 of 80
le téléshopping
teleshopping
65 of 80
tenir au courant
to keep informed
66 of 80
tenter
to tempt
67 of 80
la vente
sale
68 of 80
la vente par correspondance
mail-order shopping
69 of 80
viser
to target
70 of 80
la voie communication
means of comunication
71 of 80
le désir inconscient
unconcious desire
72 of 80
facile à dire
easy to say
73 of 80
faire peur
to frighten
74 of 80
la grande entreprise
big company
75 of 80
le jeu de mots
pun, play on words
76 of 80
mensonger
lying
77 of 80
la puissance
power
78 of 80
réglementé
regulated
79 of 80
reconnaître
to acknowledge, recognise
80 of 80

Other cards in this set

Card 2

Front

l'affiche (F)

Back

poster

Card 3

Front

l'annonce (F)

Back

Preview of the front of card 3

Card 4

Front

l'annonceur (M)

Back

Preview of the front of card 4

Card 5

Front

l'association de consommateurs (F)

Back

Preview of the front of card 5
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