Public Relations

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  • Created by: it7434
  • Created on: 09-12-21 14:27
N I B E X H I B I T I O N S Y J G M J S F
W V C H K I T O S A Q B B V S M T I W I N
T E L E M A R K E T I N G B P M F V V E Q
I Q R I O W E S S C P S E N R V E B X S W
X N N X G O J E M V O P S P O V D V I A P
E D E M N F D P A A F O I E M K E S R K T
T N C Y U A I S L P A N R R O M V K S S R
V M P M A C R U L F K S P S T N A E C H U
Q G R B V E E I E P R O R O I Q M L G G S
M U E P L T C E N W G R E N O W O X G R Q
C W S P T O T E T Q I S T A N I P M X V I
K F S O G F M I E P B H N L A L T A S B Q
F C R K L A A T R S P I E S L D X N Y T A
D W E G O C I L P E N P E E S M L P X H P
O Y L P Q E L A R J B K G L T C B Y O Y E
C T E S L K H J I J H C R L U Q P Q K R U
J I A T J K K L S S P V A I N H P F T E L
T U S Q F Y A M E M R T L N T L S H W K S
K I E K K E P R C F V A D G S V I S S K R
M A W R V X V E L K P L X Q E E R G L I A
O K V R P U U K W Y G U K O E P Y E F C K

Clues

  • A 100-200 word article made by the business and sent to news agencies highlighting something newsworthy about new products. (5, 7)
  • A one-off public occurrence to catch the media and general publics attention. (11, 6)
  • A representative of an enterprise contacting potential customers directly. (8, 7)
  • A type of personal selling where the salesperson is in direct contact with the customer. (4, 2, 4)
  • Commercial events where many similar enterprises exhibit their products or explain the services. (11)
  • Enterprises pay to have their name and brand displayed at major events. Some celebrities are paid to publicize the goods and services. (11)
  • Leaflets, letters and brochures about new products. (6, 4)
  • Sales representatives making phone calls to inform customers of offers and new products. (13)
  • What enterprise will use specialist staff to plan and manage promotional methods? (5, 10)
  • What type of enterprise will have a limited budget? (5, 10)

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