Psychology- Social influence

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What is meant by compliance?
Publicly conforming to the behaviours or views of others but privately maintaining one's own view. This is a temporary and relatively shallow type of conformity
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What is meant by internalisation?
This is when there is a real change of private views to match those of the group. This is a deeper and more permanent type of conformity
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What is normative social influence?
The motive underlying NSI is the need to be accepted by other people. We want others to like and respect us, and being rejected is very painful. NSI is likely to lead to compliance
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What is informational social influence?
ISI a basic need to feel confident that our ideas and beliefs are correct (need for certainty). If we conform to ISI, it’s very likely that we believe the opinions we adopt and therefore will demonstrate internalisation.
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Outline the procedure of the study by Sherif into the emergence of group norms using the autokinetic effect
This study investigated the emergence of group norms using the autokinetic effect (a light in a totally dark room). Each participant was asked to judge how far the light moved.They were placed in groups of three and asked to announce their estimates
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Outline the findings of the study by Sherif into the emergence of group norms using the autokinetic effect
When participants were tested individually, they gave very similar estimates each time they were asked. However, between participants there was variation.When the participants worked in groups of three, their estimates converged into a group norm
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Evaluate the study by Sherif into group norms
(-) Asch argued that the experiment did not test for true conformity Sherif's task was an ambiguous task where there was no clear right or wrong answer. (-) criticized for lacking external validity.
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Outline the procedure of the study by Asch into conforming to the majority influence
A participant is seated with a group of 6-8 others who are in fact confederates of the experimenter, although this is unknown to the participant. They were then asked to match up the lines.
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Outline the findings of the study by Asch into conforming to the majority
On trials where all the confederates gave the correct answer ( the control ) the error rate amongst the participants was 0.7%. The participants gave the wrong answer in 32% of the trials. 74% of participants conformed at least once.
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Evaluation of the study by Asch into conforming to the majority influence
(-) Sample not representative- only white males. (-) Unethical- PP's did not give full informed consent. (-) Lacks validity as there may be bias
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Card 2

Front

What is meant by internalisation?

Back

This is when there is a real change of private views to match those of the group. This is a deeper and more permanent type of conformity

Card 3

Front

What is normative social influence?

Back

Preview of the front of card 3

Card 4

Front

What is informational social influence?

Back

Preview of the front of card 4

Card 5

Front

Outline the procedure of the study by Sherif into the emergence of group norms using the autokinetic effect

Back

Preview of the front of card 5
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