It is the emotional response to an situation where the person does not want to feel left out, so agrees with the majority. This is linked to compliance.
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What is informational social influence?
It is the cognitive response where the individual looks to those who appear intelligent.Linked to internalisation.
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Who thought of the snowball effect?
Van Avermaet 1996
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What is the snowball effect?
The minority has small significance but gains support so becomes much larger
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What is crypto-amnesia?
The minorities opinion has become dominant in society and people do not remember where the opinion originated.
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Who invented NSI and ISI?
Deutsch and Gerald 1955
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Other cards in this set
Card 2
Front
What is informational social influence?
Back
It is the cognitive response where the individual looks to those who appear intelligent.Linked to internalisation.
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