The study which investigated whether individuals would conform to a majority who were wrong. 123 American male students were used. 18 trials (12 of them critical). It was given to them as a visual perception test. The 12 critical trials 1/3 conformed
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Card 7
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A subtle cue that makes participants aware of what the experimenter expects to find or how they're expected to behave. Can change the opinions and behaviours of others.
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Card 8
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Is based on our desire to be liked. We conform because we want to be accepted and liked (compliance). Asch's experiment is an example of this.
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Card 9
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Based on our desire to be right. We look to others who we believe to be correct. How to behave, particularly in novel or ambiguous situations. This involves internalisation. E.g. Jenness & Sherif.
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Card 10
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Features of an environment that affects the degree to which individuals yield to group pressures.
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Card 11
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Personal characteristics that affect the degree to which individuals yield to group pressures.
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Card 12
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Situational Variables: As this increased, conformity increased, until it plateaued.
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Card 13
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Situational Variables: Conformity reduces when theirs a rebel or 2 groups.
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Card 14
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Situational Variables: Greater conformity rates are seen when this increases.
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Card 15
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The "parts" people play as members of various social groups. Examples include parent or a child.
