More cards in this set

Card 6

Front

The management process responsible for anticipating, identifying and satisfying customer needs

Back

Preview of the front of card 6

Card 7

Front

A small group out of the total population which is selectedto take part in a survey

Back

Preview of the front of card 7

Card 8

Front

Questions to be answered by respondants in order to find out about customer tastes, wants and needs

Back

Preview of the front of card 8