Intellectual Property Issues, Product Benefits and Features, Production Costs
SWOT Analysis, Market Research, Customer Feedback, Analysis of Competitor Offer, Brainstorming New Product Ideas
7. Which option describes Concept Development?
Customer Reaction, Impact on Existing Portfolio, Value Analysis
Intellectual Property Issues, Product/Service Features, Benefits and Feasibility, Consumer Reaction, Production Cost-Effectiveness and Costs, Prospective Customer Liaison
Product Launch Activities, Advertising, Distribution Pipeline, Critical Path Analysis
Estimating Likely Selling Price, Sales Volume, Profitability, Break-Even Point, Return on Investment
8. Which option describes Beta and Market Testing?
Intellectual Property Issues, Product/Service Features, Benefits and Feasibility, Consumer Reaction, Production Cost-Effectiveness and Costs, Prospective Customer Liaison
Production of Physical Prototype, Testing Product, Testing Package Design, Conduct Customer Focus Groups, Introduce product/service at Trade Shows, Pilot Study, Distribution Channels
Product Launch Activities, Advertising, Distribution Pipeline, Critical Path Analysis
Estimating Likely Selling Price, Sales Volume, Profitability, Break-Even Point, Return on Investment
